5 edition of Advanced cases in marketing management found in the catalog.
|Statement||[by] Edward C. Bursk [and] Stephen A. Greyser.|
|Series||Prentice-Hall foundations of marketing series|
|Contributions||Greyser, Stephen A., joint author.|
|LC Classifications||HF5415.13 .B8|
|The Physical Object|
|Pagination||xii, 194 p.|
|Number of Pages||194|
|LC Control Number||68024633|
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Genre/Form: Fallstudiensammlung Case studies: Additional Physical Format: Online version: Bursk, Edward Collins, Advanced cases in marketing management.
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Sales Force Management David Jobber is an internationally recognised marketing academic and is Professor of Marketing at the University of Bradford School of Management.
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The collection consists of Marketing case studies and research reports on a wide range of companies and industries - both Indian and international, cases won awards in varies competitions, EFMD Case.
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In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments.
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